400 pages • first pub 1955 (editions)
ISBN/UID: 9781412805070
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 September 2005
Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion ...
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400 pages • first pub 1955 (editions)
ISBN/UID: 9781412805070
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 September 2005
Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion ...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.