The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign by Paul F. Lazarsfeld

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld

178 pages first pub 1968 (editions)

nonfiction philosophy informative reflective medium-paced

Description

This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how ...

Read more

Community Reviews Summary of 4 ratings

Average rating

3.75

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.