Reviews

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris

whataboutanne's review against another edition

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5.0

book full of "ahh" moments hehe

simplyparticular's review against another edition

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4.0

Exactly the sort of fun stories I like to read about business history. A light, entertaining read, and I enjoyed the author's style.
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