meganreadsome's review
4.0
The Shift is a smart read for anyone who owns a business – especially in these times! This book illustrates the changes that marketing and business have undergone in the recent years and how to shift one’s own thinking to stay on top of the times. Davis uses real companies, big names anyone would know, to further his point and educate people on the changes taking place and makes for a very enlightening and interesting read. The book is well laid out with graphs and charts and is easy to understand. I very much enjoyed it!
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