kealex02's review

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4.0

This book offers a nice overview of social media and gives a lot of good tips for using media to grow your business. It's a good book for beginners and others interested in developing a marketing campaign. It's practical, easy-to-read, and well written. The title is a bit misleading, but the subtitle is a better representation of the book. I'd recommend it for small business owners, CEOs, and others who are familiar with social media but who want to harness social media for different purposes.

aschweigert's review

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1.0

Makes way too many sweeping generalizations to be very useful. I'd avoid this one and read one of the many more thoughtful books on this subject.
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