The design and UX isn't done, Rob and Abbie, okkurrrr! 😌
thatstacytaylor's review against another edition
2.0
A lot of repetition from her other books, so if you've read those you can probably skip this.
wilte's review against another edition
2.0
Very basic, introductionary text on behavior change. Bite size tips, that are also repeated at the end of the book. Nice overview of literature, good starter-book I guess. Some parts were haphazard collection of interesting psychology papers. And many tips are fairly superficial and hollow (something like: "do it right", "tell a good story"). I also did not care too much about the personal anecdotes that were to illustrate examples (poorly at times).
A couple of quotable open doors (or more benignly, truisms):
p126 To get people to do stuff, you need to offer a few (three or four at most) clear choices so they feel in control. People won’t always choose the fastest way to get something done. They might choose the way where they feel that they have some control.
p195 the easiest way to get people to do stuff is to get them to want to do stuff. The more you understand psychology, the better you’ll be able to sync what you want people to do with what they want to do. Ultimately it’s not about manipulation—it’s about understanding.
A couple of quotable open doors (or more benignly, truisms):
p126 To get people to do stuff, you need to offer a few (three or four at most) clear choices so they feel in control. People won’t always choose the fastest way to get something done. They might choose the way where they feel that they have some control.
p195 the easiest way to get people to do stuff is to get them to want to do stuff. The more you understand psychology, the better you’ll be able to sync what you want people to do with what they want to do. Ultimately it’s not about manipulation—it’s about understanding.
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