kellyrand's review against another edition

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informative reflective medium-paced

3.0

timhrl's review against another edition

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3.0

Quite not was I was expecting. I was looking in this book, because I heard it was a "must read" and "the basis" of Design Thinking, was : methodologies, demystifying its origins and those of the famous 5 stages. In short: a more structured writing around them.

It was a good introduction on Design Thinking. And at least, I could learn that Design Thinking was not a succession of linear steps or that the 5 stages were not a magic recipe. It's a subject that worth more digging and reading.

Still, I feel that the book could have been shorter, with fewer but more detailed case studies. I was a little lost in the second part of the book, which seemed to be a list of them.

IDEO and Tim Brown have worked on wonderful projects over the years, and it's very inspiring. However, everything is successful and bright, like a "Hall of Fame"or a "Design Will Save The World" book. I would have liked to read about the downside, the projects that failed or were complicated and the lessons they learned from it.

I don't regret having read it, and I may read it again after learning more about this subject, to have another perspective.

(I read the Revised and Updated edition, from 2019)

hissingpotatoes's review against another edition

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4.0

Turns out businesses being flexible, creative, interdisciplinary, sustainable, and people-focused (rather than profit-focused) works better for everyone. Who knew. 

jakew's review

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4.0

4/5

Excellent intro and overview of why design thinking a knitting, how it can impact our lives, and why you should consider using these methodologies.
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