Reviews

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

adriianamm73's review

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informative reflective medium-paced

3.5

pall's review against another edition

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4.0

This is a good book if you're looking for a theoretical understanding of marketing concepts/tools relevant today. I would have liked it more if they broke-down real examples much more and looked at the impact different strategies/campaigns had. Overall a good book though.

thismrjj's review against another edition

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3.0

ترجمه آریاناقلم رو خوندم و روون بود.
کتاب به نظرم یکم دیره برای خوندنش ولی با این حال خوندنش اصلا خالی از لطف نیست.

24.3.99
نسل چهارم بازاریابی
ترجمه حمیدرضا ایرانی و مصطفی اسماعیلی مهیاری
انتشارات آریاناقلم
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