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mborer23's review
4.0
I work in marketing, so naturally I was intrigued by this book's central concept: that consumers have become so inured to horrible service that any consideration at all for their needs and feelings will result in devotion to your company/brand. Think about it: everybody knows someone who's crazy about one particular product/company and will talk it up to their friends. Why not make that work for you?
Shankman's style is fun and distinctive, and "Zombie Loyalists" is a great read. If you work in marketing, customer service, advertising, or if you know Shankman's blog or other work, you're sure to enjoy this book!
Shankman's style is fun and distinctive, and "Zombie Loyalists" is a great read. If you work in marketing, customer service, advertising, or if you know Shankman's blog or other work, you're sure to enjoy this book!
margadel's review against another edition
2.0
Could have been one (long) article. The central idea is interesting but stretched over a whole book it ended up pretty thin.
jakennedy's review against another edition
4.0
A good read, and reminder about what's important, for anyone in the client service industry.
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