rick2's review against another edition
3.0
It’s a collection of really entertaining aphorisms about creativity. I don’t really believe them. I think this book misses a fair number of real world practicalities that should be applied to the situations.
rwarner's review against another edition
4.0
Fascinating discussion about the importance of balancing "franchises" and "loonshots" in business. I've worked on both sides throughout my career, so was able to identify and relate the arguments and stories to my experiences. Lots of good material here.
rhysrichmond's review against another edition
5.0
Most helpful, educational, and intriguing business book I've read yet! A must-read for those looking to build or re-build nimble teams and/or those who want a peak into the back-end of innovations that revolutionize industries.
mdross1's review against another edition
4.0
I liked it a lot more than I thought I would. I went in with pretty low expectations, thinking it would be another one size fits all business book with a horrible conceit at its core. Yes, the conceit was a bit hokey (using physics to describe people), but overall the book presented cool and atypical business cases, most of which I hadn't heard before, and most of which weren't abused into fitting into the book's theme. Definitely enjoyed it and felt I learned some things!
mikegray6's review against another edition
3.0
Very solid business (mostly) history book with some great ideas on structuring teams to aim for the hardest wins.
Worth reading if you are like me and like to nerd out on this type of stuff.
Worth reading if you are like me and like to nerd out on this type of stuff.
victorfrank's review against another edition
5.0
You would imagine that the first time someone presented the idea of using a beam to detect ships and airplanes, or a drug to reduce cholesterol, or a drug to kill tumors by choking their blood supply, there would be wild jubilation welcoming such a world-shaking breakthrough.
Aaaand you would be wrong. The folks who came up with such well-duh-obviously useful innovations as radar, statins and anti-angiogenesis drugs were rejected, and again, and again, for between 12 and 32 years.
Loonshots are “widely dismissed ideas whose champions are often written off as crazy.” Through dozens of engaging stories told with insight and wry humor, Bahcall describes how loonshots (such as radar, the internet, and Pixar movies) come about, how to nurture them, how to champion them, and how to keep from inadvertently killing them.
A gifted storyteller, Bahcall populates the narrative with characters endlessly fascinating through pluck, stubbornness, luck, or sheer genius: Vannevar Bush, the creator of the Office of Science Research and Development which basically won WW2; Akira Endo, the Japanese chemist who screened 6000 fungi to discover statins only to have his work stolen; Judah Folkman, the saintly discoverer of angiogenesis; Juan Terry Trippe, the larger-than-life founder of PanAm; Charles Lindbergh; Edwin Land, the supergenius founder of Polaroid; and Steve Jobs, who continues to get a lot more credit for Apple’s products than he deserved.
In each of these instances, Bahcall goes deep, uncovering the complexities that belie simplistic origin stories and hero worship (Jobs and Newton are notably knocked down a few notches). Bahcall has done some serious sleuthing here. He also has a flair for super-clear explanations of complex scientific subjects.
One of the book's central theses is that loonshots have their genesis in company *structure* and not culture. He draws a parallel from the science of phase transitions. To generate loonshots, you want fluidity: smaller teams with mostly creative folks (“artists”). To generate franchises, or even just to bring the loonshots to market, you want solidity: bigger teams staffed with “soldiers” with well-defined roles. Leading to the Loonshot Rules:
1. Separate the phases: Separate your artists and soldiers.
2. Dynamic equilibrium: Love your artists and soldiers equally.
3. Critical mass: Have teams that can do the job.
In the latter part of the book, Bahcall presents a plausible quantitative model for the various forces that incline team members towards loonshot vs franchise behavior, and how to tweak those variables to get the kind of company you want.
I found this book enjoyable and enlightening enough to have read it twice already. If you are an entrepreneur, scientist, artist, drug developer, military officer, or just a rabid fan of ideas with some of your own you’d like to make real, you should find out about P-type (product) loonshots vs S-type (strategy) loonshots; the Bush-Vail rules; systems mindset vs outcome mindset for doing postmortems; and the dreaded Moses trap. Also, why *does* the world speak English and not Chinese, when the Chinese invented printing and gunpowder hundreds of years before the West? With the word “loonshot” likely poised to become part of the vernacular in innovative circles, this is the book that puts you ahead of the curve. Consider it the most fun required reading you’ll ever do.
-- Ali Binazir, M.D., M.Phil., host of "The Ideaverse" podcast, author of [b: The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible|33977456|The Tao of Dating The Smart Woman's Guide to Being Absolutely Irresistible|Ali Binazir|https://images.gr-assets.com/books/1485248157s/33977456.jpg|13580088], the highest-rated dating book on Amazon, and [b: Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine|34099644|Should I Go to Medical School An Irreverent Guide to the Pros and Cons of a Career in Medicine|Ali Binazir|https://images.gr-assets.com/books/1486004834s/34099644.jpg|55119946]
Aaaand you would be wrong. The folks who came up with such well-duh-obviously useful innovations as radar, statins and anti-angiogenesis drugs were rejected, and again, and again, for between 12 and 32 years.
Loonshots are “widely dismissed ideas whose champions are often written off as crazy.” Through dozens of engaging stories told with insight and wry humor, Bahcall describes how loonshots (such as radar, the internet, and Pixar movies) come about, how to nurture them, how to champion them, and how to keep from inadvertently killing them.
A gifted storyteller, Bahcall populates the narrative with characters endlessly fascinating through pluck, stubbornness, luck, or sheer genius: Vannevar Bush, the creator of the Office of Science Research and Development which basically won WW2; Akira Endo, the Japanese chemist who screened 6000 fungi to discover statins only to have his work stolen; Judah Folkman, the saintly discoverer of angiogenesis; Juan Terry Trippe, the larger-than-life founder of PanAm; Charles Lindbergh; Edwin Land, the supergenius founder of Polaroid; and Steve Jobs, who continues to get a lot more credit for Apple’s products than he deserved.
In each of these instances, Bahcall goes deep, uncovering the complexities that belie simplistic origin stories and hero worship (Jobs and Newton are notably knocked down a few notches). Bahcall has done some serious sleuthing here. He also has a flair for super-clear explanations of complex scientific subjects.
One of the book's central theses is that loonshots have their genesis in company *structure* and not culture. He draws a parallel from the science of phase transitions. To generate loonshots, you want fluidity: smaller teams with mostly creative folks (“artists”). To generate franchises, or even just to bring the loonshots to market, you want solidity: bigger teams staffed with “soldiers” with well-defined roles. Leading to the Loonshot Rules:
1. Separate the phases: Separate your artists and soldiers.
2. Dynamic equilibrium: Love your artists and soldiers equally.
3. Critical mass: Have teams that can do the job.
In the latter part of the book, Bahcall presents a plausible quantitative model for the various forces that incline team members towards loonshot vs franchise behavior, and how to tweak those variables to get the kind of company you want.
I found this book enjoyable and enlightening enough to have read it twice already. If you are an entrepreneur, scientist, artist, drug developer, military officer, or just a rabid fan of ideas with some of your own you’d like to make real, you should find out about P-type (product) loonshots vs S-type (strategy) loonshots; the Bush-Vail rules; systems mindset vs outcome mindset for doing postmortems; and the dreaded Moses trap. Also, why *does* the world speak English and not Chinese, when the Chinese invented printing and gunpowder hundreds of years before the West? With the word “loonshot” likely poised to become part of the vernacular in innovative circles, this is the book that puts you ahead of the curve. Consider it the most fun required reading you’ll ever do.
-- Ali Binazir, M.D., M.Phil., host of "The Ideaverse" podcast, author of [b: The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible|33977456|The Tao of Dating The Smart Woman's Guide to Being Absolutely Irresistible|Ali Binazir|https://images.gr-assets.com/books/1485248157s/33977456.jpg|13580088], the highest-rated dating book on Amazon, and [b: Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine|34099644|Should I Go to Medical School An Irreverent Guide to the Pros and Cons of a Career in Medicine|Ali Binazir|https://images.gr-assets.com/books/1486004834s/34099644.jpg|55119946]