andrearoenning's review
5.0
Even though this book is a few years old, the concepts and examples still hold up. Well worth the quick read.
happy_stomach's review
1.0
Revising my rating from 2014. I just read the second edition, which is supposed to reconsider inclusion. The new edition is still written through a lens where inclusion is trite and tokenist, and only one race, the supreme one, exists. I think I’m done reading A Book Apart books for good.
pazarando's review
2.0
Usa como ejemplo la comunicación de Mailchimp, pero no profundiza en los conceptos o en el racional de fondo. Termina siendo básico.
htovey's review
4.0
A quick, inspiring read. Excited to start injecting more personality into the sites I build. Especially looking forward to creating design personas!
kirabug's review
4.0
I put off reading this book for a long time because I thought it was about designing for emotional situations. Shows what kind of reading comprehension I've got! It's actually about designing a product or interface to resonate with its own emotion - giving your product a personality and voice and tone.
As a UX Designer, it invites me to think of different interactions that my designs can have with our users - from silly and playful to sincere and human. It talks about techniques for researching both the design persona one starts with and the usability tests one uses when the design persona has been drafted.
Like most of the A Book Apart books, this book isn't designed to be the be-all-end-all on the topic, but rather an introduction to it, which will give you enough information to move more deeply into designing for emotion either by experimenting or by using the resources listed at the end of the book.
I would've liked a few more examples of what can go wrong, but otherwise, it was a well put-together book and one that I thoroughly enjoyed reading.
As a UX Designer, it invites me to think of different interactions that my designs can have with our users - from silly and playful to sincere and human. It talks about techniques for researching both the design persona one starts with and the usability tests one uses when the design persona has been drafted.
Like most of the A Book Apart books, this book isn't designed to be the be-all-end-all on the topic, but rather an introduction to it, which will give you enough information to move more deeply into designing for emotion either by experimenting or by using the resources listed at the end of the book.
I would've liked a few more examples of what can go wrong, but otherwise, it was a well put-together book and one that I thoroughly enjoyed reading.
otrops's review
3.0
Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion. If you're about to start a project and are looking for inspiration, I'd recommend reading (or even rereading) this book. With dozens of examples, you're likely to find something that will get you thinking about how to come at your project from a different angle.
The book is at it's best when discussing the process the team at MailChimp uses. It's also great at going directly to the source for many of the examples. More often than not, Aarron Walter has spoken directly with the people involved to get their thinking on the choices they've made.
If, however, you're looking for a solid grounding in the psychological principles behind Emotional Design, this is probably not the book for you. As with all of the books in the Book Apart series, this provides a quick overview of many of the concepts that are touched on in the book. In some cases, sources that you can follow up on are provided, but in other cases claims are made that aren't really backed up with a source. The Resources section at the back of the book does go some way to make up for this.
If you want to dig deeper into the topic, I can thoroughly recommend Donald Norman's [b:Emotional Design|841|Emotional Design Why We Love (or Hate) Everyday Things|Donald A. Norman|https://images.gr-assets.com/books/1347523107s/841.jpg|55045].
Nevertheless, this book provides a fantastic quick overview of Emotional Design and a wealth of inspiration you can draw on for your own projects.
The book is at it's best when discussing the process the team at MailChimp uses. It's also great at going directly to the source for many of the examples. More often than not, Aarron Walter has spoken directly with the people involved to get their thinking on the choices they've made.
If, however, you're looking for a solid grounding in the psychological principles behind Emotional Design, this is probably not the book for you. As with all of the books in the Book Apart series, this provides a quick overview of many of the concepts that are touched on in the book. In some cases, sources that you can follow up on are provided, but in other cases claims are made that aren't really backed up with a source. The Resources section at the back of the book does go some way to make up for this.
If you want to dig deeper into the topic, I can thoroughly recommend Donald Norman's [b:Emotional Design|841|Emotional Design Why We Love (or Hate) Everyday Things|Donald A. Norman|https://images.gr-assets.com/books/1347523107s/841.jpg|55045].
Nevertheless, this book provides a fantastic quick overview of Emotional Design and a wealth of inspiration you can draw on for your own projects.
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