lonecayt's review against another edition

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1.0

Didn't bother finishing it, actually. It's geared towards people in small business and start-ups, not freelancers. While some of the ideas were pertinent, most of them were high-level, preachy, and not a little pretentious. That's great, that some people have created personal brands and become 'internet famous' with social media. It is, however, not a tactic I intend to take myself. If anything, the book has turned me off the idea of personal branding and using social media to make money in general.

jennp28's review against another edition

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This was a really interesting book about social media and business. Recommended read! Written in a conversation style and not tech-heavy - it's a how-to of social media from a business, branding and personal-branding perspective.

lucaconti's review

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2.0

molto basic, pure troppo e il fatto che sia stato scritto nel 2009 si sente
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