sophiehartl's review against another edition
4.0
the start of this book was really interesting and offered a great overview of branding, stating interesting and known things in a new way. However, the book got more and more repetitive & a bit less captivating nearing the middle and end. Overall still an interesting read, though :) 3.5/5
carysn's review against another edition
5.0
(4.5? Maybe?) this book is really, really informative and insightful - Jones REALLY knows his stuff, and I agree with him that branding is more than just a logo. The book took me a while to read (I took about a week off from it) because it’s so dense; there’s so much information on every page and it’s hard to take in! A really good book overall, would recommend to anyone interested in the wider scope of branding than just a logo - just make sure you have the endurance for it!
idkhello's review against another edition
Slayyy finally finished a one(1) book for my uni lmao
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