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rbogue's review against another edition
It’s sat in the backlog for a while now. Read but not written. Pondered but not shared. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business was recommended by a marketing consultant I was working with. I appreciated the promise of the title but was skeptical of it as well. Having sat on the implementation of the recommendations of the book (and the consultant) for just shy of a year, I’m not sure that the book lives up to its title – but, like George Box said, “All models are wrong, some are useful.” I think you may find that there’s something for you in this work.
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