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zoeholman's review
3.0
I can't rate a lot of this because the information is 15 years out of date, so it isn't fair to judge a book on how theory and practice has changed since then. There was still a lot of very interesting information within the book and food for thought; especially on loyalty schemes. All in all I'll say the writing was a little clumsy - a lot of half-made points followed by parentheses that let you know that subject would be explored in a few chapters time, so it all felt quite disjointed. There was also quite a lot of repetition and facts re-stated. Being really critical, I found a lot of the metaphors cringey and a bit laboured. Still a book worth reading if you're interested in economics, food, climate change or global capitalism.
ola3's review against another edition
challenging
informative
reflective
slow-paced
3.0
Difficult to understand but interesting!
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