Reviews
Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
nrichtsmeier's review
4.0
It’s hard to find a good design-thinking book. The design-thinking curricula are so loaded with internal vocabulary and insider contrarianism that the reader often feels like you are swimming through a sea of barriers to entry.
Some of this is because true design-thinking is incredibly tactile and almost somatic, making it difficult to train in a book.
This book suffers from much of the same, added to the fact that it venerates design-thinking businesses and leaders which have since its writing nearly drove themselves out of business because they failed to practice the exact teaching in this book (I’m looking at you, BlackBerry)
And yet, the frameworks presented in this book, namely the mystery-heuristic-algorithm model and the necessity of abductive reasoning are so accurate and essential that they should be required competencies for anyone building future-oriented businesses.
You’ll sift through a lot of silt for the gems in this book, but the gems will be worth it.
Some of this is because true design-thinking is incredibly tactile and almost somatic, making it difficult to train in a book.
This book suffers from much of the same, added to the fact that it venerates design-thinking businesses and leaders which have since its writing nearly drove themselves out of business because they failed to practice the exact teaching in this book (I’m looking at you, BlackBerry)
And yet, the frameworks presented in this book, namely the mystery-heuristic-algorithm model and the necessity of abductive reasoning are so accurate and essential that they should be required competencies for anyone building future-oriented businesses.
You’ll sift through a lot of silt for the gems in this book, but the gems will be worth it.
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