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virtuallori's review against another edition
3.0
3.5. Interesting look at the very big business of celebrity, especially from a branding standpoint. Rounding down for a few things stated as fact that struck me as pure assumption -- or at least not very deeply investigated -- i.e., I'm not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters squarely at the feet of the American consumer's insatiable need and absolve the media companies of any blame at all in creating these atrocities.
mynameiskate's review against another edition
3.0
This book was better than I thought it would be. Easy read. Some interesting business stuff. The chapter on getting a branded perfume or scent was fun.
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