lolasreviews's review

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3.0

I loved Newsletter Ninja 2 and eagerly grabbed this one when it released. Newsletter Ninja 2 is another solid read and all about reader magnets AKA cookies as the author calls them. I thought this book had some good advice, but for me there wasn't much I didn't know yet and the whole tactics and strategies thing she spend a whole chapter on was something I already understood when she explained it shorter in book 1. I just didn't get as much out of it as I had hoped. I think for new(er) authors who don't know a lot about reader magnets this one has some good information and tips. This book covers the topic broadly and will give you a good idea of what reader magnets are and ideas for them.

lkmreads's review

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medium-paced

1.0

I'm sorry, but this was a terrible read. The first book was informative, this one was seriously lacking. It expanded in all the wrong things from what the first one needed. It's just a "slightly expanded" rehash of only a handful of subjects from the first book, all of which were perfectly understood on the first book to begin with; and I put expanded in quotes because it was less expanded on the topic and more expanded on the adjacent friendly-chatter. Would not recommend at all, just read the first book instead and keep to that.

siclarke's review

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5.0

Authors – both indie and trad-pubbed – need to do their own marketing. And most authors suck at marketing. One of the best tools at our disposal is email marketing - but again most authors suck at this.

This this plain-language how-to guide for authors delivers exactly the content indie authors need in implementable steps interspersed with the author's trademark good-natured snarktasm.

crisgd's review

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funny informative lighthearted medium-paced

4.75

A very good guide to expand a bit on the first Newsletter Ninja book. A good read if you want to expand a bit on the information. It has a bit more on the magnets or cookies so that was my main reason for reading it. All around a great book for people looking to get started as self-published authors but honestly even for indie and trad pub who also need to consider their marketing. 
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