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arnovanvlierberghe's review against another edition
4.0
Een onmisbaar overzicht voor iedereen die zich afvraagt waarom in godsnaam ze maandagochtend in een meeting zitten over strategische doelstellingen en hun SEO-vertaling.
bookbutch's review against another edition
This is probably one of the most boring books I’ve ever read. There is no underlying narrative here so it sometimes seems to jump around for no real good reason. And in the nicest way possible, I don’t think I learned that much for how dense this book was. I recognized a lot of these theories and words and philosophers, but I doubt that I somehow have the exact specific education that made me just smarter than this book. Don’t get me wrong- I’m sure it’s an invaluable resource, but this is not a non fiction book to read. It’s a resource to access when needed.
arnlas's review against another edition
4.0
Interesting book. Not an easy read, but it's not that long either.
kathyxtran's review against another edition
2.0
A more academic study than I expected, and ended up skipping over the large portion of the historical matter in the middle, though I really enjoyed the front and end chapters.
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