applekern's review

Go to review page

5.0

This books really came at the right time in my career, and is the first book I‘ll make a genuine effort in rereading next year (if no other amazing books spike me interest even more). I was afraid it‘d be too general and not practical enough, but I‘ve really enjoyed reading the different cases and the advice. What really stuck with me was a. when building a strategy for the future to not focus on what could be and what trends might come but rather on which trends we‘re sure are going to stay and build capabilities around that b. that growth masks many problems and inefficiencies.
The five key recommendations:
-commit to an identity
-translate the strategic into the everyday
-put your culture to work
-cut costs to grow stronger
-shape your future
More...