buttontapper's review
5.0
As someone who is currently trying to attract media attention for a novel (a hard sell in any economy!), Steven Lewis' book caught my eye. Though I haven't yet put his ideas into practice, I can already see that his tips are going to help tighten up my writing and get my message across to the right people.
Why? Because he's done it himself, and shares his success stories with you, in point-by-point detail, to explain how he creates the perfect press release.
As a blogger, I also appreciated the way he mentioned going after blog publicity with a little more finesse than the "Here's my press release!" email. Though I've worked as a journalist and don't feel particularly offended by receiving a press release served straight, I'm always annoyed by PR hacks who don't even research my blog for the 10 seconds it'd take to find out its (very obvious) themes and interests, much less address me by name. Lewis gently sets people straight, pointing out that if you think the blogger is doing enough right that you think their mentioning your book/product/service will benefit you, then you ought to lead with that and make it obvious that you aren't just CC'ing a million other people about this item. Bloggers dig the personal touch, and the more human (and less spammy robot) you seem, the better things work for all involved.
Looking forward to implementing some of Lewis' tips and tricks in my next press release!
Why? Because he's done it himself, and shares his success stories with you, in point-by-point detail, to explain how he creates the perfect press release.
As a blogger, I also appreciated the way he mentioned going after blog publicity with a little more finesse than the "Here's my press release!" email. Though I've worked as a journalist and don't feel particularly offended by receiving a press release served straight, I'm always annoyed by PR hacks who don't even research my blog for the 10 seconds it'd take to find out its (very obvious) themes and interests, much less address me by name. Lewis gently sets people straight, pointing out that if you think the blogger is doing enough right that you think their mentioning your book/product/service will benefit you, then you ought to lead with that and make it obvious that you aren't just CC'ing a million other people about this item. Bloggers dig the personal touch, and the more human (and less spammy robot) you seem, the better things work for all involved.
Looking forward to implementing some of Lewis' tips and tricks in my next press release!
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