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sjlee's review
3.0
As I mentioned in previous reviews I have considered opening my own business in the past. I should say off the start I would probably rate this book 2.5 stars if possible. As such a book on how to start and run a cafe seemed to be a valuable resource.
The book is written in plain English and clear. Anyone who has spent a little bit of time reading and thinking about this concept will be comfortable with the topics covered within. The authors do an effective job in laying out what a person can expect as a coffeeshop owner and what skills, tools and resources they should have if they want to enter the field. I can see how some of this stuff would be seem a bit basic, but the advice is generally sound. Where it falls short is likely to do with one's particular circumstance.
The book discusses some of the peculiarities of coffee, making a business plan, picking locations, branding, operations, marketing, and more. I would say this is a good first read for those considering entering this business, which is the purpose of the series.
The book is written in plain English and clear. Anyone who has spent a little bit of time reading and thinking about this concept will be comfortable with the topics covered within. The authors do an effective job in laying out what a person can expect as a coffeeshop owner and what skills, tools and resources they should have if they want to enter the field. I can see how some of this stuff would be seem a bit basic, but the advice is generally sound. Where it falls short is likely to do with one's particular circumstance.
The book discusses some of the peculiarities of coffee, making a business plan, picking locations, branding, operations, marketing, and more. I would say this is a good first read for those considering entering this business, which is the purpose of the series.
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