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garretkeogh's review
4.0
This is a great book for those looking to start a business but think that somehow it may be in conflict with their general values. You don't have to be a tory to be a business person but you do need to understand business and you can be a good capitalist - and still stay loyal to your principles! Having run businesses big and small, I can't recommend this book enough. There are enough big ideas to inspire and as many practical ideas to get your through the highs and lows of pursuing your dream.
husk's review
3.0
Not really a business book and not really a Bohemian view of working life. It kind of lands in an unsatisfactory middle ground. And, for such a good writer and speaker, the dry realm of business defeats even Tom Hodgkinson's usual wit and wisdom. With the lack of other examples to draw upon it slips into rather dry stories about the Idler which in itself is not such a bad thing if it added to the content or illuminated a point, but it rarely did. It's a shame as I had high hopes for this book.
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