Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

256 pages first pub 2016 (editions)

nonfiction business psychology technology informative medium-paced
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Description

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into br...

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