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206 pages • first pub 1995 (editions)
ISBN/UID: 9781317452102
Format: Digital
Language: English
Publisher: Routledge
Publication date: Not specified
Description
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns ca...
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Content Warnings
206 pages • first pub 1995 (editions)
ISBN/UID: 9781317452102
Format: Digital
Language: English
Publisher: Routledge
Publication date: Not specified
Description
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns ca...
Community Reviews
Content Warnings