Designed for Digital: How to Architect Your Business for Sustained Success by Cynthia M. Beath, Martin Mocker, Jeanne W. Ross

Designed for Digital: How to Architect Your Business for Sustained Success

Cynthia M. Beath, Martin Mocker, Jeanne W. Ross

208 pages • first pub 2019 (editions)

nonfiction business technology informative slow-paced
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Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established companies have deployed such digital technologies as the cl...

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