International Marketing by Philip R. Cateora

International Marketing

Philip R. Cateora with Mary C. Gilly, John L. Graham

622 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...

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