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338 pages • first pub 2006 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...
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338 pages • first pub 2006 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...