200 pages • missing pub info (editions)
ISBN/UID: 9781472925350
Format: Hardcover
Language: English
Publisher: Bloomsbury Business
Publication date: 01 December 2016
Description
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innova...
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200 pages • missing pub info (editions)
ISBN/UID: 9781472925350
Format: Hardcover
Language: English
Publisher: Bloomsbury Business
Publication date: 01 December 2016
Description
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innova...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.