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256 pages • missing pub info (editions)
ISBN/UID: 9780275966454
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 July 1999
Description
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed...
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256 pages • missing pub info (editions)
ISBN/UID: 9780275966454
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 July 1999
Description
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed...