Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996 by William L. Benoit

Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

Praeger Series in Political Communication (Hardcover)

William L. Benoit

256 pages missing pub info (editions)

nonfiction art history politics informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed...

Read more

Community Reviews

Loading...

Content Warnings

Loading...