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480 pages • first pub 1968 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course. The book is accompanied by a password-protected, lecturers-only website. This edition of this text refle...
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480 pages • first pub 1968 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course. The book is accompanied by a password-protected, lecturers-only website. This edition of this text refle...
Community Reviews
Content Warnings