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236 pages • first pub 2014 (editions)
ISBN/UID: 9781118858202
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 19 May 2014
Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure su...
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236 pages • first pub 2014 (editions)
ISBN/UID: 9781118858202
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 19 May 2014
Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure su...