Polling Matters: Why Leaders Must Listen to the Wisdom of the People by Frank Newport

Polling Matters: Why Leaders Must Listen to the Wisdom of the People

Frank Newport

302 pages missing pub info (editions)

nonfiction politics medium-paced

Description

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vi...

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