Content Strategy 101: Transform Technical Content into a Business Asset by Ann Rockley, Alan S. Pringle, Sarah S. O'Keefe

Content Strategy 101: Transform Technical Content into a Business Asset

Ann Rockley, Alan S. Pringle, Sarah S. O'Keefe

182 pages first pub 2012 (editions)

nonfiction informative medium-paced
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Description

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization--it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an ...

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