Designing with Data: Improving the User Experience with A/B Testing by Elizabeth F Churchill, Caitlin Tan, Rochelle King

Designing with Data: Improving the User Experience with A/B Testing

Elizabeth F Churchill, Caitlin Tan, Rochelle King

370 pages first pub 2014 (editions)

nonfiction design informative medium-paced
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Description

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. ...

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