Brandscaping: Unleashing the Power of Partnerships by Lisa M. Beets, Andrew M. Davis

Brandscaping: Unleashing the Power of Partnerships

Lisa M. Beets, Andrew M. Davis

276 pages first pub 2012 (editions)

nonfiction business challenging informative slow-paced

Description

What if you stopped renting time or space (“advertising”) and started investing in valuable content—content that you’ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if…you bec...

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