INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING by Carl J. Schramm, Eugene Fitzgerald, Eugene Fitzgerald, Andreas Wankerl
INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING
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Carl J. Schramm, Eugene Fitzgerald, Eugene Fitzgerald, Andreas Wankerl
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INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING

Carl J. Schramm, Eugene Fitzgerald, Eugene Fitzgerald, Andreas Wankerl

missing page info Add in missing page information • first pub 2010 (editions)

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This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is fail...

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