Mapping Experiences by James Kalbach, James Kalbach

Mapping Experiences

James Kalbach, James Kalbach

missing page info Add in missing page information first pub 2015 (editions)

nonfiction business design informative reflective medium-paced
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Description

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it s worse when people inside these companies can t pinpoint the problem because they re too focused on business processes. This prac...

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