On the Accuracy of Nielsen Homescan Data by Liran Einav, Ephraim Leibtag

On the Accuracy of Nielsen Homescan Data

Liran Einav, Ephraim Leibtag

38 pages missing pub info (editions)

nonfiction politics

Description

Researchers use Nielsen Homescan data, which provide detailed food-purchase information from a panel of U.S. households, to address a variety of important research topics. However, some question the credibility of the data since the data are self-...

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