Managing Corporate Reputation by John Dalton, Susan Croft

Managing Corporate Reputation

John Dalton, Susan Croft

277 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

You cannot ignore that corporations are under the microscope as never before.It's not surprising that reputation has moved to the center of strategic thinking, but how many companies know how to manage or measure it - let alone have a reputation s...

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