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464 pages • missing pub info (editions)
ISBN/UID: 9781138038967
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 August 2017
Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital s...
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464 pages • missing pub info (editions)
ISBN/UID: 9781138038967
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 August 2017
Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital s...
Community Reviews
Content Warnings