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336 pages • missing pub info (editions)
ISBN/UID: 9781138023499
Format: Hardcover
Language: English
Publisher: Psychology Press
Publication date: 01 September 2015
Description
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue wit...
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336 pages • missing pub info (editions)
ISBN/UID: 9781138023499
Format: Hardcover
Language: English
Publisher: Psychology Press
Publication date: 01 September 2015
Description
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue wit...
Community Reviews
Content Warnings