427 pages • missing pub info (editions)
ISBN/UID: 9780789022998
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 August 2005
Description
"A complete and well-organized textbook on advertising"--Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE mag...
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427 pages • missing pub info (editions)
ISBN/UID: 9780789022998
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 August 2005
Description
"A complete and well-organized textbook on advertising"--Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE mag...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.