312 pages • missing pub info (editions)
ISBN/UID: 9780415576659
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 February 2014
Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...
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312 pages • missing pub info (editions)
ISBN/UID: 9780415576659
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 February 2014
Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.