Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare by Jose Muguel Abito, David Besanko, Daniel Diermeier

Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare

Jose Muguel Abito, David Besanko, Daniel Diermeier

264 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative external...

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