The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

David Norton

224 pages • missing pub info (editions)

nonfiction business travel informative medium-paced
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Description

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream--the lights are not too bright, the temperature is perfect, and everything is...

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