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225 pages • first pub 2004 (editions)
ISBN/UID: 9780793185993
Format: Paperback
Language: English
Publisher: Kaplan Publishing
Publication date: 01 May 2004
Description
Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He sh...
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225 pages • first pub 2004 (editions)
ISBN/UID: 9780793185993
Format: Paperback
Language: English
Publisher: Kaplan Publishing
Publication date: 01 May 2004
Description
Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He sh...