The Great Tween Buying Machine: Capturing Your Share of the Multibillion Dollar Tween Market by Gregory Livingston, David L. Siegel, Timothy Coffey

The Great Tween Buying Machine: Capturing Your Share of the Multibillion Dollar Tween Market

Gregory Livingston, David L. Siegel, Timothy Coffey

225 pages first pub 2004 (editions)

informative medium-paced

Description

Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He sh...

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