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William Hudson, 3rd
116 pages • first pub 2013 (editions)
ISBN/UID: 9780956467249
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Why do 90 percent of new products and services fail? In this new era of consumer capitalism, it's not always the best technical solutions that win. It's the ones that make it easy, intuitive and (dare we say it) fun for customers to achieve what t...
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—
William Hudson, 3rd
116 pages • first pub 2013 (editions)
ISBN/UID: 9780956467249
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Why do 90 percent of new products and services fail? In this new era of consumer capitalism, it's not always the best technical solutions that win. It's the ones that make it easy, intuitive and (dare we say it) fun for customers to achieve what t...