Think ASEAN! Rethinking Marketing Toward ASEAN Community 2015 by Den Huan Hooi, Philip Kotler, Hermawan Kartajaya

Think ASEAN! Rethinking Marketing Toward ASEAN Community 2015

Den Huan Hooi, Philip Kotler, Hermawan Kartajaya

192 pages • first pub 2014 (editions)

nonfiction business economics informative medium-paced
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The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short ca...

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