The $10 Trillion Prize: Captivating the Newly Affluent in China and India by Carol Liao, Abheek Singhi, Michael J. Silverstein

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Carol Liao, Abheek Singhi, Michael J. Silverstein

314 pages first pub 2012 (editions)

nonfiction business informative slow-paced
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Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be...

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