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314 pages • first pub 2012 (editions)
ISBN/UID: 9781422187050
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 October 2012
Description
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be...
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314 pages • first pub 2012 (editions)
ISBN/UID: 9781422187050
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 October 2012
Description
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be...